The Problem With Marketers Saying They're "Data-Driven"
www.codywest.com
Oh, the data-driven marketer… I’ll be honest — I used to identify as one. But I don’t anymore. I’ve learned over the years that it creates an overreliance on quantitative analysis. Quantitative analysis requires clean and comprehensive data. But often, that doesn’t exist.
The Problem With Marketers Saying They're "Data-Driven"
The Problem With Marketers Saying They're…
The Problem With Marketers Saying They're "Data-Driven"
Oh, the data-driven marketer… I’ll be honest — I used to identify as one. But I don’t anymore. I’ve learned over the years that it creates an overreliance on quantitative analysis. Quantitative analysis requires clean and comprehensive data. But often, that doesn’t exist.