I help businesses measure their marketing and implement cutting edge growth and demand generation strategies to grow revenue.
I started my career in analytics engineering and led the modern data stack implementation for a high-growth startup. Later, I built and sold two B2B marketing companies — both a services company and a software company.
I've taken multiple websites from 0 to 100k monthly organic visits, have managed 8-figure paid search budgets, and have implemented highly profitable, demand creation paid social campaigns. I've also consulted with 20+ organizations on growth marketing, demand generation, marketing measurement, revenue modeling, and more.
I don't subscribe to the T-shaped marketer way of thinking and strive to be an expert in many different marketing disciplines.
Currently, I'm leading the Growth & Demand team at Scribe Media, a high-growth, Austin-based startup that is turning the traditional book publishing model on its head.
"Cody can seamlessly bounce back and forth between “big picture” mindset and tactical nuance like no other marketer I know.
“Cody always amazes me when we collaborate on projects. His analytics background allows him to approach paid ads like a true scientist.”
"It’s extraordinarily difficult to find someone who is a true expert in demand generation and analytics engineering like Cody is."
“Cody is not only one of the most technical marketers I know, but can also empathize incredibly well with the people he's marketing to.”