Cody West, a Growth Marketing Leader, Advisor, and Consultant
I help businesses measure their marketing and implement cutting edge growth and demand generation strategies to grow revenue.
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My Skill Stack
About Me
I started my career in analytics engineering and led the modern data stack implementation for a high-growth startup. Later, I built and sold two B2B marketing companies — both a services company and a software company.
I've taken multiple websites from 0 to 100k monthly organic visits, have managed 8-figure paid search budgets, and have implemented highly profitable, demand creation paid social campaigns. I've also consulted with 20+ organizations on growth marketing, demand generation, marketing measurement, revenue modeling, and more.
I don't subscribe to the T-shaped marketer way of thinking and strive to be an expert in many different marketing disciplines.
Currently, I'm leading the Growth & Demand team at Scribe Media, a high-growth, Austin-based startup that is turning the traditional book publishing model on its head.
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Cody's
Testimonials
"Cody can seamlessly bounce back and forth between “big picture” mindset and tactical nuance like no other marketer I know.
Nick Eubanks
“Cody always amazes me when we collaborate on projects. His analytics background allows him to approach paid ads like a true scientist.”
Jason Nugyan
"It’s extraordinarily difficult to find someone who is a true expert in demand generation and analytics engineering like Cody is."
Chris Piper
“Cody is not only one of the most technical marketers I know, but can also empathize incredibly well with the people he's marketing to.”